Fluent Conveyors Brand Strategy | Premium conveyor manufacturer

Primary Color Fluent Blue

Fluent Blue

Here you can take out the approximate values of the Fluent blue color tints when applying the the color for either print or digital work. The percentages of blue represent shades of the color approved for use when representing the brand on any medium.

Fluent Blue and Fluent Black are recognizable as brand-specific colors and should be firstchoice considerations when selecting color elements for your project.

Fluent White serve as foundational contrast colors that allow blue and blue to shine. Unless printing in one color (black ink), black and white should not be used without a primary brand color — Fluent Blue to represent the brand.

Fluent Black And Greyscale

The above is Fluent black, based on values of the Fluent blue we developed a seven-step scale, Fluent Grey and White are part of this scale. To improve accessibility and readability for all sighted readers by reducing contrast, Gray 1 is used as black and Gray 7 as white.

Fluent Blue

HEX: #0E38EC

RGB: 14, 56, 236

CMYK: 92, 78, 0, 0

Fluent Black

HEX: #000000

RGB: 0, 0, 0

CMYK: 0, 0, 0, 100

Fluent Blue Tint

Fluent Blue#0E38EC

Color Tint#5068E9

Color Tint#6E88F4

Color Tint#9FAFF7

Color Tint#CFD7FB

Fluent Black Tint

Fluent Black#000000

Grey 1#1C1C1C

Grey 2#484848

Fluent Grey#747474

Grey 4#BFBFBF

Grey 5#D0D0D0

Grey 6#E8E8E8

Grey 7#FAFAFA

White#FFFFFF

Color Rule

Fluent Color Rule

Here you can take out the approximate values of the color proportions within a layout on a white background when applying the Brand Palette. The percentages of black in this case would be formed by text and the Fluent Conveyors logo while blue is reserved for the isotype or is used as an accent color.

Note

The values shown are just rough guidance and may vary on different applications or for different purposes. For instance, using a mainly dark or black background image for a premium roll-up banner would imply swapping the black and white values.

20%
Accent

30%
Second

50%
Second

Secondary Color

Fluent Secondary Colors

This palette will be used to support further corporate and commercial communications. The accent colors boost communication and empower the brand DNA to fulfill a boldness and innovative brand design attitude. These colors can be used in different proportions taking into account the objective of the publication/communication.

The use of secondary colors should be done sparingly and with intention, ideally adding meaning or clarity to the creative items. They should complement the primary brand color palette.
These colors are not to be used in a dominant way or instead of the primary colors. If Fluent Blue, black, and White have already been used in a project, the secondary palette may be useful when used in limited ways.
The secondary palette is helpful when building complex data visualizations such as charts, graphs, and maps that may require several colors for clearer reading and comprehension.

Fluent Orange

CMYK: 0, 48, 88, 0

RGB: 255, 153, 51

HEX: #FF9933

Fluent Green

CMYK: 81, 6, 72, 0

RGB: 0, 169, 118

HEX: #00A976

Fluent Red

CMYK: 11, 96, 77, 2

RGB: 212, 46, 64

HEX: #D42E40

Fluent Cyan

CMYK: 69, 10, 0, 0

RGB: 14, 179, 236

HEX: #0EB3EC

Color Application

In the Fluent Conveyors brand identity, secondary colors are intentionally limited in use to preserve visual consistency and uphold brand integrity. These colors serve a supportive role—enhancing visual hierarchy, improving readability, and distinguishing between categories or interface elements when the primary palette is not sufficient on its own. They are not meant to be dominant, but rather to subtly reinforce organization and structure in designs that involve layered communication.

Secondary colors should be applied with precision and intent—never as mere decoration or visual filler. Their use is most effective in complex visual systems, such as technical documentation, web and digital interfaces, or product segmentation. For web design specifically, secondary colors may utilize percentage tints to create subtle variations in tone without compromising brand cohesion.

Warranty app screen with orange registration alert

Warranty app screen with red expired warranty alert

Warranty app screen with green warranty available alert

#FF9933 - 40%

#D42E40 - 20%

#00A976 - 30%

Color Application Digital Media

Application Of Color Build For Your Project

Please note the specific color values set for digital, print, and specialty printing. They have been chosen based on review and prototyping, we continue to review them and we're still dialing in the color values with our trusted vendors and partners, we will update changes here.

When To Use RGB Or Hex Systems:

Websites and graphics for the web.
Social media graphics.
Video.
Presentations.
Other digital interfaces or uses.
Print, ONLY if your printer specifies that they will do the color conversion to CMYK.

When To Use CMYK

Printed materials on an office printer.
Printed materials at a professional printer.

When To Use Pantone Spot Colors (PMS):

With a printer that can make or order the custom Pantone ink colors.

Fluent Approved Pantone Colors

Coated Print - Fluent Blue

Pantone 2728C

Coated Print - Fluent Black

Pantone Black 6C

Uncoated Print - Fluent Blue

Pantone 286U

Uncoated Print - Fluent Black

No Pantone

Color Application Specialty Print

Metallic Ink Colors

Metallic ink colors are sophisticated and powerful and used only in print applications.

These ink colors are not to be used in digital mediums.
Metallic ink colors are never to replace colors in the Fluent logo.
They are to be used only as supporting spot colors, not to be converted to process colors.

Gradient

Still working on the formation of better gradients, color combinations, and a guide to ensure consistency of use will be available soon.

Foil Stamping

Foil stamping is a specialty printing process that uses heat, pressure, metal dies, and a thin sheet of metal foil film. We use either blue or light grey (as metallic silver) when replacing colors in the Fluent logo (may not be all blue or all light grey).

Allowed Foil Colors

Blue: HSCGP439 foil.
Silver: HSCX982 foil.

Metalic Blue

Pantone 8185C

Metalic Orange

Pantone 8962C

Metalic Green

Pantone 8401C

Metallic Red

Pantone 8740C

Metallic Grey

Pantone 8740C

Color Application Specialty Print

Madeira Classic Rayon 40 — #1266 “Regal Blue”

This section defines approved cross-brand equivalents for Madeira Classic Rayon 40 color #1266 “Regal Blue.”

Use these references when substituting thread brands. Always verify through physical thread charts or a test stitch-out before production.

Brand / Line	Fiber Type	Code	Color Name	Notes
Madeira Classic Rayon 40	Rayon	1266	Regal Blue	Base reference color
Isacord (Amann)	Polyester	3335	Flag Blue	Newer chart match; older chart lists 3612 "Starlight Blue"
Robison-Anton	Rayon	2627	Pro Royal	Closest match based on color distance analysis
Floriani	Polyester	PF0368 / PF0366	Royal Blue / Bluejay	Both within the same hue range
Brother / Simplicity Pro	Polyester	406	Ultramarine	Within the nearest blue color cluster

Note: Variations may occur due to dye lot differences, fiber composition, and thread sheen. Always perform a stitch-out test to confirm the match under intended lighting and material conditions.

Industrial Environments

Inspired by industrial environments, this color palette reflects strength, precision, and durability through bold, functional tones. The combination of deep neutrals, metallic shades, and high-contrast accents creates a strong visual identity rooted in engineering and heavy industry.

Designed to perform across both digital and physical applications, these colors enhance clarity, reliability, and professionalism. The palette supports a modern industrial aesthetic while maintaining strong visibility and consistency across all branding materials.

Red

SFTRED

CMYK: 12, 96, 100, 3

Yellow

SFTYELLOW

CMYK: 1, 14, 88, 0

Green

Pantone 8401C

CMYK: 87, 31, 76, 18

Blue

Pantone 299

CMYK: 76, 24, 1, 0

Orange

SFTORANGE

CMYK: 9, 65, 100, 1

Explore Our Brand

Discover how Fluent Conveyors brings its identity to life across every touchpoint. Exploring our brand allows teams, partners, and clients to better understand how consistency, clarity, and design work together to create a unified experience across all applications.